Emerging Media Insights and Implications
About: 3IS4
Location: Toronto, Ontario
PLEASE NOTE ..... MUSIC HAS MOVED TO
http://3is4music.posterous.com/
Bio:
Jordan Kay is an Emerging Media Strategist, a media consultant and a proud husband and father.
Jordan currently consults for marketing agencies, and is active in the non-profit sector as well.
Contact: jordankay@me.com
3IS4 has existed for some time now. In its infancy it was simply a domain name that I thought was catchy, easy to remember, and generic enough to apply to anything.
No really, what the $%^&* is it?
At the end of the day, it is best summed up as:
Social. Simplified.
This blog is going to be different than the work I do for Benchmarketing (emerging media strategy consultations - currently for Hooplah).
This blog will be dedicated to ALL things social. It will mainly contain links to noteworthy articles. I use RSS to monitor and sift through TOO MUCH media. It's a problem. Really. That said, I do share the good stuff. So enjoy. Spread the word.
Subscribe by RSS to this blog.
Try using RSS for the first time. It's easy.
Most of all, enjoy!
Communications Slumping Now, Growing 3rd Fastest Over Next Five Years --- worth a quick read
| Communications Slumping Now, Growing 3rd Fastest Over Next Five Years |
| by Jack Loechner, Wednesday, August 12, 2009, 8:15 AM |
Veronis Suhler Stevenson (VSS), in its newest Communications Industry Forecast covering the years 2003-2013, predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. In summary, says the report:
The study forecasts that institutional end-user spending will remain the largest and fastest-growing communications sector over the next 5 years, rising by 5.6% annually as a result of strong gains in business information services, particularly in the marketing and financial services sub-segments, and the for-profit higher education sub-segment of educational and training media and services. Alternative marketing segments, including branded entertainment and word-of-mouth marketing, will grow at 12.6% annually from 2008-2013 and will contribute to overall marketing services spending growth of 3.4% annually in the period 2008-2013, says the report. Jim Rutherfurd, Executive Vice President and Managing Director at VSS, says "The prolonged economic downturn has accelerated changes already underway in the communications industry... driven by a confluence of factors... (including) the growth of digital end-user businesses and the shift from broad reach traditional advertising to targeted alternative advertising and marketing services..." Over the five-year forecast period, 12 of the 20 major industry segments are expected to show positive growth, with the most challenged segments clustered in traditional advertising. However, the long term secular demand for information, education and entertainment will continue, and the bright spot for advertising going forward will be in digital and other alternative and targeted advertising businesses, concludes the study. Growth Prospects
Declining Prospects:
While in 2009 the media and communications industry will endure its first spending decline since the 2001 recession, says VSS, it is expected to rise from the fourth position to the third fastest-growing economic sector in the U.S. over the next five years, and also rise to become the fourth largest sector overall by 2013, up from the fifth largest sector in 2008. The next five years will see the communications industry increase 20% greater than Nominal GDP which will only increase annually 3.0% by 2013. In early 2009, and as the economy rebounds, says the report, communications spending is projected to accelerate and outperform the economy during the forecast period. Growth will be driven by:
In addition, gains will resume in a number of sub-segments adversely affected by the recession, such as:
The institutional end-user sector is the largest and fastest-growing communications sector. Powered by relatively strong gains in professional and business information services and TV programming, VSS found that institutional communications spending rose 6.5% to $241.06 billion in 2008. Media usage in the institutional sector gained as the need to access information throughout the day, and in multiple locations, became more important, allowing digital materials in the professional and business information services and business-to-business media markets to climb 13.3%. Branded entertainment spending grew 12% to $24.97 billion in 2008 as brands engaged and connected with target audiences who are increasingly skipping ads and migrating away from traditional media. As more brands incorporate venue-based media into their mix, overall spending on branded entertainment is expected to grow at a CAGR of 9.3% during the forecast period, reaching $38.88 billion in 2013. VSS reported that direct marketing benefited from the same trends as branded Direct marketing registered a 3.2% increase in 2008 to $106.52 billion, and is forecast to achieve a 5.6 % CAGR during 2008-2013. E-mail marketing performed even better, and continues to expand at double-digit rates because of a low-cost alternative to direct mail and other marketing strategies. VSS forecasts that both alternative advertising and alternative marketing services will continue their growth:
The current economic cycle has accelerated long developing trends away from mass market image advertising and toward individualized, technology enabled access to information and entertainment. Consumer behaviors have led to declining print advertising spend, budget cuts and circulation spending:
Local broadcast and satellite radio station advertising, dependent upon stressed economic sectors including auto and home, saw their spend fall 7.1% to $20.28 billion in 2008. Consumers are migrating away from traditional radio to online social networks featuring up and coming artists. VSS found that spending was reigned in on business-to-business promotions as well as outsourced publishing. Business-to-business promotions, including promotional products and travel marketing incentives, fell 7% through 2008. During the 2008-2013 period, the business-to-business promotion market is forecast to show a 2.9% annual decline. Four of the communications industry's sub-segments are projected to generate more than $100 billion in spending by 2013:
VSS predicts that these segments will lead the communications sector to be the third-fastest growing component of the U.S. economy in the 2008-2013 period, following mining and construction. The institutional end-user sector will continue its growth and will be responsible for bringing the vast majority of the new dollars coming to the communications industry. For more report details, please visit VSS here. |
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Pete Yorn & Scarlett Johansson - Break Up (2009)
Begin forwarded message:
Date: August 21, 2009 5:22:00 PM GMT-04:00Subject: Pete Yorn & Scarlett Johansson - Break Up (2009)Reply-To: mayomayomayo <mayo_tizo@hotmail.com>Source: THE PASSION OF INDIE MUSICAuthor: mayomayomayo <mayo_tizo@hotmail.com>Indie,Rock,Pop,Folk,Alternative YAY!! @128kbps!!Genre :
Myspace
Tracklist01 Relator
02 Wear And Tear
03 I Don't Know What To Do
04 Search Your Heart
05 Blackie's Dead
06 I Am The Cosmos
07 Shampoo
08 Clean
09 SomedayIn 2006, critically acclaimed singer/songwriter Pete Yorn contacted actress and Atco recording artist Scarlett Johansson with the idea to record a duets album in the spirit of Serge Gainsbourg’s 1960s recordings with Brigitte Bardot. “I was having a strange week of insomnia and when I finally passed out, it came to me in a dream,” says Yorn. “I woke up and the whole thing was in my head, fully formed.” Johansson was intrigued by Yorn’s out-of-the-blue invitation. “It sounded like an interesting little adventure,” she explains. “The idea of two people vocalizing their relationship through duets.”On September 8, Atco Records, an imprint of Rhino Entertainment, presents the resulting work, Pete Yorn & Scarlett Johansson BREAK UP, a deeply emotive yet hook-filled song cycle about a tempestuous relationship. The collection will be available at all retail outlets, including http://www.rhino.com, for $13.98 (CD), $7.99 (digital) and $13.98 (vinyl). Prior to the release of BREAK UP, Yorn will release his fourth studio album, Back and Fourth, on Columbia Records June 23.BREAK UP includes eight original compositions by Yorn, ranging in tone from the lilting opener “Relator” to the disarming, retro/futuristic “I Don’t Know What to Do” to the climactic “Someday.” Completing the collection is a powerful interpretation of the art-rock classic “I Am The Cosmos” by the late Chris Bell, co-founder of quintessential cult band Big Star. Produced by Sunny Levine, with Yorn and Max Goldblatt as executive producers, the album features contributions from guitarist Robert Francis; bassist Giuseppe Patane; and violinist Amir Yaghmai, with Goldblatt on banjo, synth bass and backing vocals, and Levine handling programming and mixing.Predating Johansson’s debut album, Anywhere I Lay My Head, by nearly two years; BREAK UP was conceived and recorded in 2006, in Levine’s garage studio. “I always thought of it as just a small project between friends,” explains Johansson. “I’ve loved the album ever since I heard it completed. It perfectly captured where I was in my life at the time.” Yorn was as protective of BREAK UP as a father of his daughter, playing it for no one until last year. When those close to him finally heard BREAK UP, the overwhelming response convinced Yorn that it was simply too strong a work to remain under lock and key.Thanks to Grafista!!
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How the Beatles became a video game
very cool
Begin forwarded message:
Date: August 19, 2009 8:02:37 AM GMT-04:00Subject: How the Beatles became a video gameSource: Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine » Apple 2.0Author: Philip Elmer-DeWittImage: MTV Networks via Apple Corps
Leave aside for the moment the rumors that Apple Inc. (AAPL) has invited a number of music industry professionals and press to an iPod/iTunes special event on Sept. 9.
We know for a fact that Apple Corps and EMI have scheduled the worldwide release of the original Beatles catalog — digitally remastered for the first time — in compact disc format on 09/09/09, an event timed to coincide with MTV Games' release of The Beatles: Rock Band. (Press release here.)
And thanks to Jeff Howe's long piece in the current issue of Wired Magazine, we have the back story of how the Beatles became a video game — a tale that begins with a meeting between George Harrison's son Dhani and Van Toffler, president of MTV Networks, on a secluded Caribbean beach nearly three years ago, long before Rock Band was released and became a hit.
It's a fascinating glimpse into the complexities involved in doing anything new with the Beatles' musical legacy, whether putting the songs in video game format or bringing them, at long last, to the iTunes music store.
Take, for example, this passage from Howe's piece:
"Licensing music for games like Guitar Hero and Rock Band is a fairly complicated procedure. Gamemakers pay a chunk of cash upfront to several parties to license both the master recording and the publishing rights to the underlying song. Licensing the Beatles, however, is trickier. The recording rights belong to the band's longtime label, EMI. Most of the publishing rights, on the other hand, are held by Sony/ATV (a joint venture with the late Michael Jackson). Complicating matters even further, additional publishing rights for certain tunes are held by Harrissongs, an independent entity set up by George Harrison, as well as by Starr's publishing company, Startling Music.
And that's just behind the music. In order to develop the game's digital doubles, MTV had to license the artists' likenesses from Apple Corps, which meant appealing to the Beatles and their descendants—famous for conflicting views on how to manage the Beatles brand—to reach an agreement. On top of that, the company had to obtain separate rights for any materials it wanted to use for the game's marketing."
And then there's Yoko. Howe's story ends with a scene that reads like something Fake Steve Jobs had already imagined:
"By spring, the Harmonix crew had completed a rough build of the entire game. Yoko Ono, whose involvement up to then had been minimal, decided to fly to Boston to provide her own distinct brand of input. "She gave the designers hell," DeGooyer says. "She's an artist," Rigopulos adds, "so she was very concerned with the look of the game. She really held our feet to the fire." Ono made specific suggestions, like proposing that the game's final scene—the Beatles' infamous rooftop concert on the Apple Corps building in Knightsbridge—look windier. Her criticism sent Harmonix scurrying to improve the graphics. At that point, the E3 conference and the game's debut was just three months away. 'We were like, oh, gee. Thanks,' Rigopulos says. 'It would have been nice to know that six months ago, but yes, thank you very much.'" (link)
Steve Jobs, of course, is a great Beatles fan and was negotiating for digital rights to the Beatles' catalog long before MTV Networks got into the act — negotiations complicated by the fact that Apple had been in and out of litigation with Apple Corps since 1978.
But to imagine that Apple Inc. would stage Jobs' return to coincide with the remastered CDs, the Rock Band game, and an announcement that the Beatles have come to iTunes … well, that's pure speculation.
Below: A trailer for The Beatles: Rock Band, courtesy of Wired.
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Glad I opted out of the Mississauga madness
Begin forwarded message:
Date: August 16, 2009 11:59:01 AM GMT-04:00Subject: Video: An Apple Store trifectaSource: Brainstorm Tech: Technology blogs, news and analysis from Fortune Magazine » Apple 2.0Author: Philip Elmer-DeWitt"Yes, I am a nerd!" -- JaxBearsFan
Despite the recession, Apple (AAPL) opened three new retail outlets on Saturday — in Mississauga, Ont., Naperville, Ill., and Reston, Va. — and its fan base obliged by forming long snaking queues and posting hand-held videos documenting the madness that ensued.
These YouTube videos — complete with T-shirted Apple employees happily making fools of themselves — have become icons of the company's extraordinary appeal. What other brand, in or out of the computer industry, can command such loyalty or draw such crowds?
The event in Mississauga, outside Toronto, generated the most video — much of it apparently created by prepubescent girls on in-store Macs.
Our favorite moment: when the high-fiving Naperville videographer who calls himself JaxBearsFan turns the camera on himself and declares: "Yes, I am a nerd!"
Below the fold: Three sample videos.
Main Place, Naperville, Ill.
Square One Shopping Centre, Mississauga, Ont.
Reston, Va., Town Center
Thanks for reader Ron in Palo Alto, Calif., for the tip.
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